Globally, 88% of iOS 14.5 users refuse app tracking. 96% in the United States, according to research by Flurry Analytics amongst millions of iOS users. Apple launched iOS 14.5 with App Tracking Transparency that should offer users more protection against tracking at the end of April.
This is an interesting development, which over time might also be included in Android. It for sure will hurt companies which business model inherently relies on tracking its users.
It was recently revealed that Facebook is now threatening users of the Facebook and Instagram app on iOS with a paid app if they don’t allow tracking.